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▪ Brand Guideline ▪ December 2022
BRANDING AN AI-BASED EDUCATIONAL APP
When I joined the Metalingo team, I was responsible for creating a comprehensive brand identity and design system(User Interface) for the startup company. During the development of an AI-based language learning app Metabuddy, I have designed a brand guideline for the use of my team members.
A BRAND GUIDELINE
The logo design concept was inspired by the growth chart that illustrates the growth of children over time. Since the product was initially intended for children's education, a color green was initially adopted to convey a sense of cheerful personality. As Metalingo plans to create more products in the future, the color green now signifies passion and energy.
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