Idea development + Product Design + Brand identity            August – October 2022

A PERFECT EXPERIENCE AT AMUSEMENT PARKS

During the last winter, we planned to visit Universal Studios. We expected to have a lot of fun just until we faced a problem. While we only had 6 hours to enjoy the visit, this major amusement park was available with countless options and the waiting around was inevitable. Route recommendation and planning features were essential, but the Universal official appilcation only provided basic information. We found similar problems with other amusement park application such as Disney Parks. Our conversations surrounding the topic inspired us to create a problem-solving application that recommends efficient routes and planning for the future visitors.

SURVEY RESULTS FROM 60 PEOPLE

When customers are trying to choose a particular tourist attraction in their official mobile apps, there are often too many options that tourists have to choose from. This causes pressure and selection overload for customers which create negative perceptions when using the apps.

1. Poor data filtering

USER PERSONA

PROBLEMS & SOLUTIONS

Official mobile apps do not provide a waiting time based on the location of customers but only the average waiting time. Therefore, customers do not know when they have to start departing for the scheduled attraction when the reservation is approaching.

2. Uncertainty of waiting time

Other official amusement applications does not consider safety or emergency conditions. One of our interview participants who work as a firefighter mentioned that all amusement park apps must show emergency information to decrease victims.

3. Does not consider the emergency conditions

Most of our interviewees had a hard time using the map to find their desired attractions in official amusement park apps because it did not efficiently categorize attractions. One of them mentioned that there is no difference between paper and digital maps.

4. Map is too complicated

(User flow)

USER FEEDBACK FROM 40 PEOPLE

COMPARISON WITH OTHER APPLICATIONS

(Wireframe)

After we completed user testing, we received feedbacks regarding the emergency route. It is difficult for users to realize the actual emergency condition and immediately click the emergency button. To fix this problem, we decided to make the button blink and show the alert message when the emergency condition happened. We did the second test, and all the users clicked the button within 3000ms.

In order to improve user experience

USABILITY TESTING

VISUAL IDENTITY

IDENTIFYING PROBLEMS THROUGH INTERVIEW

Based on the interviews, our team found several solutions to fundamental problems: categorization of attractions, adding emergency information, creating a digital map that adheres to its purpose, and easy-to-interpret legend and key in a map.

Our team used intellectually categorized data filter to allow users make their own route or choose our app's recommendable plan and attraction. This causes less pressure and quicker selection while using Amuse. We focused on tourist wishes and favorites. Customers do not need to search through the long list of attraction but simply click recommended plans.

Intellectual categorized data filtering

Our team catches that providing attraction waiting time is essential to customer service. So we offered the estimated waiting times and walking time by the customer's location for each attraction. In addition, the virtual line reservation function allows customers to use attractions quickly and easily through reservations in advance without waiting for long, uncomfortable lines.

Provide a clear waiting time and virtual reservation

Making an emergency exit route is an essential customer service feature. So we created a button for the emergency route by the customer's location. Our GPS will track where our customer is and provide the fastest way to escape from their location.

Emergency Exit Route

Our team categorized each critical features on the map page. For example, Restroom, Lockers, and Rental services are classified as Amenities button. ATM, Lost and Found, Animal rest areas, First Aid, and Smoking Permitted Space are categorized into the Convenience button. Our category buttons help customers to save their endeavor time and have comfortable uses.

Categorize map's essential features

(Information architecture)

(Final UI)

© 2021 - 2022 Changyun Lee

AMUSE